Is Lee Seo-jin a Candidate for the Baeksang Arts Awards in the Entertainment Category? The New Definition of a Multi-Entertainer.
\n Lee Seo-jin's Shift in Status: Reestablishing Himself at the Heart of Korean Entertainment What new horizons has Lee Seo-jin opened as a multitainer by being nominated for the 2026 Baeksang Arts Awards Entertainment Award? Looking at the current nominee landscape, the answer is surprisingly clear. Variety shows are no longer confined to just TV, and the boundaries of one’s “main profession” have rapidly blurred. At the center of this transformation, Lee Seo-jin’s status is being redefined. First, the pool of nominees itself reflects the times. The competition among those who have broken down the barriers between YouTube and TV, and multitainers who have conquered variety stages beyond their original fields cannot be explained by simply asking “who is funnier?” Today, influence across content platforms, designing points of contact with the audience, and the expansiveness of one’s character have become the core competitive edge for variety entertainers—and ...